Aida cloth (sometimes called Java canvas) is an open, even-weave fabric used for cross-stitch embroidery.  
This cotton fabric has a natural mesh that facilitates cross-stitching and enough natural stiffness that the crafter does not need to use an embroidery hoop, though a hoop can be used to make it easier to work with.
100% cotton needlework fabric. 
25 x 33cm