Behind the Seams
Meet our amazing independents!
We believe in the power of small business - That's why we pride ourselves on stocking some truly amazing British independent brands.
When you shop with us, you're not just buying a product—you're supporting a real person, a creative vision, and a genuine commitment to excellence.
Innocent bones
Innocent Bones brings a dose of modern magic and cheeky darkness to your stitching. Based in the North East of England, they hand-make cross stitch kits for creative souls who love the mystical, the magical, and the mysterious. Expect beautifully designed patterns featuring tarot, zodiac, folklore, and sometimes a little bit of glorious swearing! Their kits are perfect for beginners and seasoned stitchers alike who want to create unique, alternative wall art.
Hawthorn Handmade
Discover the tactile world of needle felting with Hawthorn Handmade. This Dorset-based brand is committed to providing crafters with everything they need to create beautiful 3D wool sculptures. Their kits are carefully designed and packed with high-quality, ethically-sourced materials, including beautiful Merino British wool, making them a joy to use. Whether you're a beginner or an experienced felter, Hawthorn Handmade offers whimsical, charming projects that come to life with a needle and some wool.
The Handmade Florist
Unleash your inner florist with The Handmade Florist felt flower kits! This independent brand creates beautiful, accessible gorgeous kits that provide everything you need to craft your own stunning, three-dimensional blooms. Perfect for beginners, each kit guides you through shaping soft, high-quality felt into intricate flowers that last a lifetime. Create an everlasting bouquet for your home or gift a unique, hand-made treasure!
Magical Juno
Discover the enchantment of Magical Juno candles. Based in the UK, this independent brand specialises in creating vegan, cruelty-free soy wax candles that are as beautiful to look at as they are to smell. Each candle is hand-poured with captivating, long-lasting fragrances and often features sparkling eco-friendly glitters or responsibly sourced crystals, making them the perfect centerpiece for a moment of self-care and magic!
Curious Twist
Curious Twist is a fiercely independent UK craft company, established in 2017 to inject a high dose of personality into the world of needlecraft. The brand’s ethos, led by founder Melody, is all about authenticity, fun, and making cross stitch accessible to everyone—especially those who like to swear, laugh, and embrace their quirks.
Curious Twist isn't just selling patterns and kits; they are selling a license to be bold and creative.